Client: Listerine

Agency: JWT

We’ve recently collaborated with the advertising agency JWT on Listerine’s new app that causes a phone to vibrate when it detects a smile.

J Walter Thompson designed and built Listerine Smile Detector, which uses facial-recognition technology to help the blind and partially sighted know when someone is smiling at them. We were asked to create a sound that conveyed the power of a smile and also that could repeat every time someone smiles.