BAFTA Backstage Ident
Director: Rich White
We were approached by motion graphics studio Earth to come out with some ultra-modern sound design for a new kind of sting for BAFTA‘s online presence. The client wanted to modernise BAFTA’s image by creating a new type of digital representation of the iconic gold mask.
In this execution, the mask is broken down into tiny squares and has a more fluid nature. This was also combined with the feel of a modern computer interface to give a truly digital character.