We partnered with Turquoise Branding to come up with this unusual treatment for a new branding identity for this United Arab Emirates entertainment channel.

The visual idea was to show many different facets of the Arab world in a way that could easily be updated in time.  Musically they needed something that would cut through all the other channel brands – which which was why we developed a mainly percussive solution to the brief – something that no other channels in the region are doing.  Al Aan is free-to-air at Arabsat and Nilesat or via SFR and Free in France.