Old Spice Muscle Music

May 20, 2014
by Tim Rabjohns

Old Spice’s ongoing challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create ‘Old Spice Muscle Music’ – the first-ever embeddable interactive player that allowed guys to play custom musical creations using Terry Crews’ muscles. The embeddable player allowed guys to post and share their muscular symphonies on a variety of social networks, including Facebook and Tumblr.

We have reproduced Old Spice Muscle Music article from D&AD Professional Awards.

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