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Bar Refaeli – Under Me campaign

Client: Bar Refaeli/Under Me

Agency: Under.me

Director: Eyal Nevo

Supermodel Bar Refaeli launches her signature brand of bodywear…  by playing tennis wearing not much else.

The brief was to make a provocative soundtrack to help the internet clip go viral.

The result: a million hits in the first week. Clearly the clip’s success is all down to the audio… or at least that’s what we’re telling ourselves.

You are welcome to a look at the collection here  under.me

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Bar Refaeli/Under Me

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Make This Noise | Bar Refaeli – Under Me campaign
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