BAFTA Backstage Ident

Client: Earth

Director: Rich White

We were approached by motion graphics studio Earth to come out with some ultra-modern sound design for a new kind of sting for BAFTA‘s online presence. The client wanted to modernise BAFTA’s image by creating a new type of digital representation of the iconic gold mask.

In this execution, the mask is broken down into tiny squares and has a more fluid nature. This was also combined with the feel of a modern computer interface to give a truly digital character.

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Earth

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Make This Noise | BAFTA Backstage Ident
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