Audio Branding Expert Interview
This is a short excerpt from an interview filmed by Push London for the Radiocentre research document called “Strike A Chord” – This research wanted to find out why, if used consistently, music can create a presence for a brand.
So why don’t brands use it more often?
This is interview with Tim Rabjohns formed part of this research.
You can view the full report here: radiocentre.org/studies/strike-a-chord/