Activ Brand Film

Client : Activ

Agency : Interbrand

Director : Elie Zaccour

We were asked by leading branding agency Interbrand to help rebrand a well established mobile phone company based in Eastern Europe called Activ. They operate in a changing market, and were keen to modernise and engage with their customers in a new way. Apart from the usual sonic branding for their animated logos, we also had to work on non visual touch points such as texts or ringtones and music that is played at the point of sale. We had to make sure that we came up with a memorable sound concept which people would recognise and attribute to the Activ brand, no matter what the situation. Here is video of the final audio mnemonic and logo design.

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Make This Noise | Activ Brand Film
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