McDonald’s Jingle Bench
Whether you’re loving it or hating it, McDonald’s is a massive company that has established itself as the leading fast food chain in the world and a great deal of this achievement is due to advertising. The company came up with a global experiential marketing campaign earlier this year to boost their sales. I’m Lovin’ It, is a 24-hour campaign that was launched on the 24th of March in 24 different cities across the world with 24 gifts of joy. From a giant ball pit in Sydney to a pyjama party in Milan and a private concert on a double decker bus with Jessie J in London, the “I’m Lovin’ It 24” campaign targeted thousands of consumers and created a furore all over social media.
What we found particularly interesting was the event held in Warsaw. The city was surprised with a jingle bench on a bus stop that produced a different musical note on each seat. If you were able to reproduce the Mcdonald’s jingle, you would receive 5 extra value meals, one for each note of the iconic audio logo. Now, who doesn’t know that earwormy jingle? No one. We’ve all been exposed to the McD’s para-pa-pa-pa way too many times. What you might not know is that it was taken from Justin Timberlake’s song “I’m Lovin’ It” released back in 2003 and was a lot more successful as a jingle rather than the actual song. This campaign reflected the power of audio branding, demonstrating how the audio logo is overtaking the power of visuals in advertising. Many of Make This Noise’s customers are often asking about the impact of sonic logos and it’s our job to help them see all the possibilities of using audio for their brands.
There is much more info on all the events and cities featured in this campaign on the McDonalds I’m Lovin’ It 24 website.