Making Of Activ Mobile Phone Branding
After a period of intense research we worked closely with Interbrand and director Elie Zaccour both inside and outside of our central London studio to shape the final sound so it would fit in many different situations. The project had to appeal to a mass audience, so we experimented with many everyday and homemade sounds. We then layered the background mood, the instrumentation and the melody together as a way of translating Interbrand’s brief, into memorable brand led sounds.
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