The Best Musical Marketing Stunts (Part 1)
Advertisers are always looking for unique, creative ways of promoting their products. Music is one medium which can help a brand connect with an audience as well as attract attention. As a result some brands have used their products to create music in the most extraordinary way. Make This Noise get asked to compose music or sound design for all sorts of brands in deffferent situations – but these are the most extreme! From music making dipping sauces to human hair instruments, we’ve found some of the most ingenious musical marketing campaigns that have ever existed.
‘Dip Hop’ by Pizza Hut
To Celebrate reaching 250,000 fans on their Facebook, Pizza Hut Canada create a marketing stunt which turned its dipping sauces into a one of a kind musical keyboard. The dipping sauces were rigged by high-tech touch pads powered by a Makey Makey Kit which enabled sounds to be made when they were touched. Consequently there was only one way to play the dip instrument, and that was pizza. Now who’s hungry?
Human Hair Symphony by Cream Silk
To show how strong your hair could be by using Cream Silk Shampoo, they staged the world first ever human hair string quartet’s concert in Manilla, The Philippines. JWT Singapore who developed the marketing campaign worked with South East Asian bow-maker Paul Goh to create violin bows made out of human hair washed with Cream Silk shampoo. The concert lasted 240 minutes, culminated in 40 different songs with no bow breakages. Not only can hair now be seen, but it can also be heard!
Jam Session by Google Chrome
Its always fun to jam with your friends when making music, however what if your friends lived too far away. Well, Google invented a clever interactive web app that lets you play various instruments with your friends live. With up to 19 different instruments which can be played using your computer’s keyboard, the app has made forming a band much easier.
Leave a Comment