Heineken’s Subway Symphony
Life can be a pain sometimes. If you had a sound from your routine that you could delete permanently, what would it be? (Apart from your alarm clock, obviously). American musician James Murphy thought of a pretty annoying one and even better, he is proposing the solution to replace it with something beautiful.
Any New Yorker subway rider has to experience the screeching beep that comes from the turnstiles when entering and exiting any subway station. Worst, each turnstile emits a sound that is out of tune with one another, creating a very unpleasant and slightly nerve-breaking dissonance. Murphy has teamed up with Dutch brewing company Heineken to create the “Subway Symphony”, by producing a series of 3 to 5 note sequences for each station that would play each time someone taps in and out the station. The proposed bell sound has a soothing character, which results in a sweet-sounding symphony on rush hour. You can listen to the difference on their website, it’s remarkable!
The response from the Metropolitan Transportation Authority (MTA) was not very enthusiastic so if you feel like supporting this project you can sign this petition, every little counts! This journey is being documented through a series of episodes that guide you through the project and its development. Below you can see the first episode.
Check out all the details about the “Subway Symphony” on Adweek.