Foley and Fashion get together for COS
We have been sharing with you some amazing campaigns that embrace the power of sound and music. Today we show you yet another great example, this time for the designer brand COS. Dutch directors Lernert and Sander have collaborated with agency Fantastic Man to create a brilliant concept for COS’ Autumn/Winter collection by exploring the art of foley.
They worked with foley artists Joe Farley and Freddie Webb to deliver a comic and entertaining piece of various sonic elements that represent the brand’s style for the season. I find it very interesting how sound can be so versatile, from oven mitts, to bubble wrap and plungers, there’s an endless list of possibilities. Check out this campaign on the video below: