Face Swap Live – We Are The World
The whole idea of face swapping is very hot right now – not a day goes past that my daughter dosn’t show me some grotesque mash up of hair, teeth and face shape on her phone. Face Swap Live, by Laan Labs goes further in as much as you swap faces “live” using video. ( you can go to the Face Swap Live Gallery for some truly hilarious/frightening examples)
I can’t help thinking that there is some really cool use of this app for marketing purposes after seeing this video where Rhett “wears” the faces of many famous people while singing the 80’s hit fund raising single “We Are The World”. He “plays” Michael Jackson, Lionel Richie, Stevie Wonder, Kenny Rogers, Cyndi Lauper, Bruce Springsteen, Kenny Loggins and more.
Admittedly this musical example is quite old, but imagine a more up to date song where fans could “wear” the face of their favourite stars and actually appear in their latest video, or a competition where you could submit a song as sung by a Meerkat, or a Disney character.
In case you’re wondering why it was recorded on portrait and not landscape Rhett says “I did it this way because I find the face swap app works better with the mask feature vertically rather than landscape” After some grief he got in the comments section he adds “I have nearly one million views on Facebook with this video so who cares if it vertical.” As for how it’s done he says “I searched all the faces online and put them in order on my favourites. As the music changed artist, I just pressed the face on my iPad. Multitasking at it’s finest!”
For those who weren’t around in 1985, “We Are the World” was a charity single written by Michael Jackson and Lionel Ritchie and produced by Quincy Jones, with all proceeds going to famine relief. An insane number of stars came together at the time to sing the song. In case you’d forgotten or weren’t born when the original video came out – here is it in all it’s wonderfulness:
PS – I’d love to know if any of you creatives out there have got any marketing ides for this sort of app…