DBLG – Giff Gaff Idents for E4
Firstly a big sorry to those of you who suffered during our site outage last week – we changed hosting providers and all hell let loose! Right now that’s out the way lets look at what those identity maestros have been up to since the Channel4 rebrand…
DBLG were commissioned by Giff Gaff to create a set of new sponsorship bumpers for E4. Our concept was to build and film a multi layered environment using the GiffGaff noise texture. The set comprises of snippets of the shows that are featured on E4, and the viewers are invited to interact with the dents by tweeting in messages that are displayed on the idents – using the hashtag #giffgaffE4 making them different everytime you view them.
What is quite innovative here is that the people on tweeting duties at Giff Gaff are actually watching the shows at the same time and then interacting with the audience.
There’s a great Behind The Scenes film expaining how it was created below – with some good explanations of the thinking behind the audience interaction.
Credits: Agency – Giff Gaff, Marketing Director – Tom Rainsford, Agency Manager – Abi Pearl, Production Company – Like Minded Individuals, Agency Producer – Tracy Stokes, Design/Direction/Editing/Animation – Jason G Wiley & Eduardo Escanho, Producer – Natalie Greenwood, DOP – Franklin Dow, Art dept – Jack Kirby @ Almost Everything, Post – Anthony Jarvis @ Platform, sound Design Dugal Macdiarmid @Wave Studios, BTS Film – Ian Allardyce, BTS Music – Sk’p