Compost – Genius By Stephen Hawking – Visuals
An interesting visual sent in by Compost this week that got our heads buzzing – you know when you watch a video and you find out something that your mind struggles to comprehend…?
I spoke to Colin Thornton – creative director at Compost and he told me “We’ve recently finished another project for National Geographic with Stephen Hawking Called “Genius”. In this episode he asked “Where are we in the universe?” It seems like a simple question , but the answer really takes us to the edges of human understanding.
We were faced with the task of visualizing his thoughts on the universe in an engaging, clear way. We started by looking at the infamous Power of Ten film by Charles & Ray Eames (yes the same couple who designed the well known chairs). From there we wanted to come up with a different way of showing the different magnitudes – by putting them side by side it was easier to make a comparison. Initially the client wanted the space visuals to be as real as possible, but in reality, most of space is just black nothingness, and on vast scales such as these very little changes in terms of things like perspective – it wouldn’t be very exciting for the viewer!
So, we decided to go with a more “stylized / hyper real” look – which made it easier to keep the viewer engaged, and made big sequences like this one more achievable in the time frame.
All the amazing facts and figures were taken from Stephen Hawking’s script – which he had final sign off on. As you might expect it was a quick turnaround so we created a lot of assets in After Effects and a little in Maya as well.”
This video is part of the 6 x 60 min National Geographic programs and I can’t wait to watch them all – it’s rare to have such nice looking content visuals for programs and it really helps to explain what is really quite mind boggling.