How To Make An Audio Logo – Twenty Twelve style…

August 21, 2014
by Tim Rabjohns

A client comes in to hear the work you’ve been working on for their audio branding, and then immediately makes a suggestion that sounds exactly like the Intel mnemonic…

A sporting replay of BAFTA award winning comedy Twenty Twelve. Siobhan Sharpe is keen for the Olympics to have sonic branding or an audio logo. She meets with Ben Hooper who has just the thing for her, something that represents the pulse of the greatest city in the world hosting the greatest sporting event on earth.

We’ve never had anything this bad happen to us, but it shows what can happen when clients run away with themselves…play it again!

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